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Tecbotz needed to define it's brand architecture in prep for the launch of its suite of products. Working closely with their partners, we developed a model which allowed for a parent-brand endorsement across verticals in a simple, streamlined visual. Being commissioned solely for a logo suite, however, we feared our influence might be limited on the brand's future. To help mitigate this, we developed the suite with the future in mind, providing value-added contextual elements and direction so our influence would go well beyond the scope of the project.