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Leaping off from the client's "Chocolate with Benefits" positioning and a foundation built on sustainable business practices, JAC designed an identity that could grow with the ChoN'anga brand. As a startup with modest budgets but ambitious goals, ChoN'anga was not only provided with a consistent yet flexible system to evolve across SKUs, but also a package design that translates from simple labeling at start up to a fully-integrated packaging system for the future.