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Infosurv's strong foothold in the market research industry came despite a long-neglected identity. With the success of the project for their spin-off concept, Intengo, they called on JAC again to recreate that magic for the parent organization. The challenge was to present designs that simplify complex messages and tell a clearer brand story. Starting with a logo, photos and layouts that created simplicity, and balancing that with iconography and type that provided a sense of organization, a package was delivered that empowered the client to maintain a simplified message moving forward.