Scherer Metals

How do you infuse new life into a brand with over 120 years of experience and tap into the residential market? Well, Scherer Metals did most of the work with their rich history of beautiful architectural metals all around Colorado. It's hard to find a landmark or building in and around Denver that wasn't part of their portfolio. So rather than reinventing Scherer Metals, we played off their rich Colorado history for content development; piggybacked off their diverse metal experience for color palette; leveraged the equity of their Griffin; and created messaging targeted to the residential market.